The first question one might ask is how important is search in 2015? As of 2015, Google is still the most popular site on the internet based on data from Alexa, Compete and Quantcast. Visitors make 3.5 billion searches every day, but the space given by Google for organic results has steadily decreased with the introduction of new ad formats, maps, knowledge graph results and news so that even if you rank #1 for a competitive term your result will probably be below the fold. Although the space for organic results might be decreasing for highly competitive terms, organic search still accounts for 30% of traffic to the average website according to a report by Shareaholic. So at least for now Search Engine Optimization remains almost as important as ever. Here is a quick look at what might be the 5 most important factors for search in 2015.