How does your website stack up against your closest competitors? Is the competition seeing the same seasonal trends? What about % percentage of mobile traffic and average time spent on site? Until recently it was hard to get a handle on this type of data without spending a lot of money on 3rd party analytics. The good news is that in 2014 Google made benchmarking a standard feature for analytics. All you have to do in order to start viewing this data is to agree to share your own data in the same process. This might sounds a little worrisome but keep in mind that your competitors can not view data individually and just like you can only see the aggregated data for a particular industry. To get started just log into your analytics account and click on Audience in the left menu and then click on Benchmarking.